Gentle Formula
For babies with fusiness or gas
More Info      Order Online
Organic Formula
For your organic lifestyle
More Info      Order Online
Milk-Based Formula
Milk formula with DHA
More Info      Order Online
Soy-Based Formula
Soy formula with DHA
More Info     Order Online
Pediatric Drink
Nutritional supplement drink
More Info     Order Online
Soy Pediatric Drink
Soy ready-to-drink supplement
  More Info     Order Online
Please see our full list of Bright Beginnings Products and our Online Store.


Bright Beginnings Soy Formula with DHA


Ingredients and Nutritional Info
Bright Beginnings Soy contains DHA. DHA is an important nutrient occurring naturally in mother's milk that aids in the in the proper development of a baby's brain and eyes.

The Benefits of Soy Baby Formula


Due to an allergy to cows' milk or lactose sensitivity, milk-based formulas are not the best option for many babies. Reactions to milk-based formulas include general fussiness during or after feeding, gas or bloating, or the development of colic. When these reactions occur you may be advised by your pediatrician to switch to soy formula. Soy formula may also be recommended to help your baby recover from a bout of diarrhea.

Our formula meets all FDA standards and the recommendations of the World Health Organization for DHA and ARA (1). Plus, it provides the benefits of lipids at a savings of up to 33% compared to other national DHA brands.

Benefits of DHA & ARA in Baby Formula



DHA and ARA occur naturally in mother's milk and belong to a class of nutrients called lipids, or fats. Lipids are an essential part of a healthy diet because they are important structural components of vital organs, particularly an infant's brain and eyes.

Interest in DHA and ARA has increased following several scientific studies showing that infants fed formula supplemented with DHA and ARA gained intellectual and visual benefits not found in infants who were fed standard formulas without DHA and ARA. In fact, studies have indicated improvements in mental and visual development, problem solving skills, and IQ tests for infants fed formula with the lipids DHA & ARA (2).

Why Choose Bright Beginnings Soy Formula?


Bright Beginnings soy protein-based formula is designed to meet the unique nutritional needs of infants. This iron-fortified formula provides the breast milk lipids DHA & ARA which have been demonstrated in clinical studies to aid in infant mental and visual development. Bright Beginnings Soy Formula with DHA is sensibly priced, too. And because our cans are larger you can expect fewer late night runs to the grocery!

Product Highlights


Bright Beginnings Soy with the Lipids DHA & ARA:

  • Provides nutrients in levels recommended by the American Academy of Pediatrics, the largest organization of pediatricians dedicated to the health and well-being of infants and children
  • Provides nucleotides in levels like breast milk to bolster immunity
  • Is lactose-free for babies with allergy to cows' milk or lactose sensitivity
  • Contains a blend of two carbohydrates to maximize absorbtion and minimize any risk of malabsorption
  • Is fortified with selenium

Because everything matters to you, new Bright Beginnings Soy baby formula provides the nutrients your baby needs at prices that your family will appreciate.

(1) FAO/WHO Joint Expert Consultation. Fats and Oils in Human Nutrition. FAO Food and Nutrition Paper #57. 1994.
(2) Willatts, P, Forstyh, JS, DiModugno, MK et al. Effects of Long-Chain Polyunsaturated Fatty Acids in Infant Formula on Problem Solving at 10 Months of Age, Lancet 352:688-691, 1998.

© 2008 Bright Beginnings, PBM Products Home Site Map Contact Us